Raclin Murphy Museum of Art
Retail & Visitor Experience Design
The Raclin Murphy Museum of Art at the University of Notre Dame is a premier cultural institution designed to engage visitors through art, education, and community programming.
Jairosi Graphic Design was engaged to develop a series of retail and visitor-facing materials, extending the museum’s visual identity into both its gift shop and educational experience.
The Challenge
The goal was to create materials that:
Aligned with the museum’s visual identity and curatorial tone
Enhanced the visitor experience beyond the gallery space
Translated fine art into accessible, engaging formats
Felt thoughtful, collectible, and cohesive
The work needed to balance artistic integrity with usability, serving both retail and educational purposes.
The Approach
The design approach focused on extending the museum’s identity into tangible, take-home, and educational formats.
Each piece was designed to feel intentional and connected to the museum experience — whether guiding visitors through the space or allowing them to carry a piece of that experience with them.
Typography, layout, and composition were carefully considered to maintain clarity while honoring the visual language of the institution.
Retail & Visitor Materials
A collection of materials was developed across both retail and educational touchpoints:
Gift Shop Merchandise
Bookmark series
Postcard set
Greeting card collection
Visitor Experience Design
The Family Guide brochure designed to help families with young children navigate the museum and engage more deeply with its offerings.
The Teaching Guide informs schools or art scholastic groups of the Museum's many education programs.
Each item was designed to be both functional and visually compelling, reinforcing the museum’s identity in everyday interactions.
Design System
The visual system balanced refinement, accessibility, and cohesion.
Key considerations included:
Creating designs that feel aligned with a fine arts environment
Ensuring clarity and usability for a broad audience, including families
Maintaining consistency across multiple formats and scales
Designing products that function as both keepsakes and communication tools
The result is a collection of materials that feel both curated and approachable, enhancing the museum experience across touchpoints.
Outcome
The final materials extend the museum’s presence beyond its walls, supporting both visitor engagement and retail offerings.
The work contributes to:
A more enriched and guided visitor experience
Cohesive and elevated gift shop merchandise
Increased opportunities for audience connection beyond the gallery